Sensual Madness

Sensual Madness was born from a simple… yet powerful idea:
dance can change your life when you find a place where you truly belong.

For years, we traveled from congress to congress, festival to festival, across countries and cultures. We danced in huge rooms and in tiny corners, met thousands of people, and lived unforgettable nights. But what stayed with us wasn’t the lights, the shows, or the big production stages.

What stayed were the human connections — the 3 a.m. conversations, the hug after a song that touched your soul, the laughter with someone who was a stranger an hour ago and is now family.
And one day, something became very clear:

👉 We didn’t want to create another festival.
We wanted to build a home for dancers.

That’s how Sensual Madness was born.

 
Our Mission
Our mission is to create spaces where dancers feel seen, valued, and cared for.
Where growth is not just technical, but personal.
Where community is not a slogan, but the foundation of everything we do.

That’s why our events are designed to deliver:

Authentic connection: real moments on and off the dance floor
Meaningful growth: workshops full of intention, artists who are close and accessible
Transparency: clear schedules, open communication, and decisions that put dancers first
Inclusion: a place where you can arrive alone… and feel welcomed instantly
Memories that last: because the music fades, but what you live stays with you
 
What We Organize Every Year
AB International Congress – Madrid
Our flagship event.
A gathering that brings together some of the most influential artists in bachata for workshops, masterclasses, socials, themed parties, unforgettable experiences… and above all, community.

The congress grows each year because those who come want to return — and that tells us everything.

AB Sensual World Cup
Our international competition — created to offer dancers a fair, transparent platform with real opportunities.

Winners receive not only financial rewards, but visibility, training, and a chance to take the next step in their artistic journey.

Special Events & Experiences
Neon parties, intensives, collaborations, community-driven projects…
If it inspires dancers and brings people together, we make it happen.

 
Why We Do It
Because dance is never just dance.
It’s identity, expression, refuge.
And most importantly… community.

We create these events to prove that a festival can be much more than a crowded dance floor.
It can be a place where you rediscover yourself, build friendships that feel like family, feel supported, listened to, and part of something bigger.

Because in the end, when the lights go out and the music stops…
what remains is the people.

And that is exactly why we exist.